texas renaissance Festival

Enter a world where fantasy, creativity, and adventure take center stage! Inspired by the Texas Renaissance Festival, this project captures the magic of costumed revelers, artisan treasures, and theatrical wonder.

Role: Graphic Designer, Hand Lettering Artist
Tools: Pencil & Ink, Illustrator, Photoshop
Project Type: Event Promotion, Typography, Print Design

What I Created:

  • Sketched Renaissance-inspired layouts.

  • Designed bold, fantasy-style lettering.

  • Digitized posters, banners, passes, and merch.

  • Built strong typographic layouts.

  • Chose rich red, green, and gold palette.

  • Created scalable designs for print and digital.

overview

the challenge

For this project, I set out to create a typeface that felt like stepping into a world of fantasy and folklore—capturing the history, magic and drama of the Texas Renaissance Festival.

Although this direction didn’t win the class vote, it was the story I was most passionate about. I sketched custom letterforms with whimsical flourishes and brought the final design to life in Illustrator, just as I had imagined from the start.

Moodboard

Step back in time to where the magic happens.

This curated moodboard set the tone for a design that feels like it was plucked from an old tale. More than just decoration, each element worked together to transport viewers into a realm of legend and lore.

I was so excited to dive into the hand-drawn lettering for this project that I found myself sketching at a laundromat at 10 p.m.—dryer broken, pencil in hand, totally swept up in the magic of it all.

The final Texas Renaissance Festival billboard and posters were crafted to feel like a portal into a whimsical, theatrical world—bold, enchanting, and impossible to ignore. This design was made for the dreamers and adventurers—those who crave fantasy, history, and immersive storytelling.

billboard and poster

Perhaps all the dragons of our lives are princesses who are only waiting to see us once beautiful and brave.

Throughout the years I’ve always been captivated by the mythology of dragons—powerful, awe-inspiring creatures woven into legends across cultures—so I knew I had to include one in my event banner design.

banner

event passes

One of the most fun parts of this project was coming up with character-inspired names to match each icon—like the Scarlet Dragonheart VIP pass with a dragon, Rachel Swordson for vendors with a sword, and Hugh Axelton for visitors with an axe. It felt like building a mini fantasy world within the design!

merchandise

Bringing the Texas Renaissance Festival’s magic into everyday life, I designed merch that felt like treasures from another world. From crafting bold T-shirts to dreaming up playful sayings for leather notebooks, this project let me blend history, fantasy, and a bit of my own imagination into every piece.

Overview

This project helped me bring my passion project to life, and sharpened my skills in typographic storytelling. It also me how showed how hand-crafted design can elevate event promotion. The final result captures the spirit of the Texas Renaissance Festival with boldness, flair, and attention to historical detail.

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