casa costa
bakeshop
This 2024 rebrand was inspired by my personal connection to Casa Costa Bakeshop—a cozy, family-run café rooted in Brazilian and Portuguese culture, offering a unique blend of pastries and drinks.
overview
Role: Graphic Designer, Brand Strategist
Tools: Illustrator, Photoshop
Project Type: Brand Identity, Packaging Design, Cultural Rebrand
What I Created:
Conducted on-site research.
Developed a visual direction.
Redesigned the logo.
Built a rich color palette.
Designed two coffee bags, three coffee cups, and branded bakery boxes.
Balanced tradition and modern charm across all packaging for a cohesive brand.
the Challenge
Casa Costa Bakeshop had a logo that didn’t reflect the vibrant culture and warmth found in their shop. The original branding leaned toward a Western aesthetic, with swirled, distressed lettering that didn’t align with the shop’s authentic identity or inviting atmosphere.
DISCOVERY
One of the most inspiring elements I drew from was the traditional tilework found in Portuguese and Brazilian design. These tiles felt like the perfect visual language to reflect the culture and warmth of Casa Costa. I was especially struck by how some of the lettering in the tile designs echoed the curves and character of the original Casa Costa logo, creating a beautiful harmony between tradition and a refreshed identity.
logo
I redesigned the Casa Costa Bakeshop logo into a simplified and modernized take on the original, designed to better reflect the shop’s rich Brazilian and Portuguese heritage.
Coffee. Because adulting is hard.
I designed two distinctive coffee bags for Casa Costa, each showcasing the brand’s cultural roots through a unique tile pattern.
coffee bag designs
coffee cup design
The unique tile placement creates a balanced visual rhythm that wraps the cup in warmth and personality, making each drink feel like a little piece of Casa Costa’s story. It’s a functional, everyday item that reinforces the brand’s identity with every sip.
paper coffee cup designs
This set of three Casa Costa Bake Shop paper cups was designed to celebrate the brand’s rich cultural inspiration through bold color and pattern. Whether stacked behind the counter or carried down the street, they act as a playful and stylish extension of Casa Costa’s brand story.
bakery packaging
Packaging design is more than just looks. It's about function and form working seamlessly together.
This packaging was designed to bring the same warmth, elegance, and cultural richness of the in-shop experience to both customers and vendors alike.
impact
Honored Casa Costa Bakeshop’s Brazilian and Portuguese heritage through culturally inspired design choices.
Blended modern simplicity with vibrant patterns and colors to create a warm, welcoming visual identity.
Strengthened the shop's presence in both retail and wholesale markets by enhancing its brand appeal.
Delivered a design that reflects the heart of the bakeshop, inviting customers to connect with its story.
