atx design jam
overview
Role: Graphic Designer, Social Media Designer
Tools: Adobe Illustrator, Indesign, Photoshop, Figma, Canva
Project Type: Brand Identity, Social Media Design, Event Promotion
What I Created:
Led brand moodboard and visual style.
Refined the ATX Design Jam logo.
Built an Instagram grid system.
Designed LinkedIn and Meetup covers.
Created event flyers and signage.
Designed branded pens and stickers.
Developed a partner pitch deck.
Mocked up a responsive website in Figma.
The challenge
As you can see with the original logo design, one of the biggest challenges was nailing down a style and branding direction that felt right for ATX Design Jam. Luckily, since the target audience was designers like us, it gave us a solid starting point.
creative brief
Purpose of atx design jam
ATX Design Jam believes as well as strives to share the message that collaborative human-centered design is a force that can change the world for the better.
Austin design-focused meetup groups such as Adobe Creative Jam that offer networking and learning opportunities. Still, ATX Design Jam stands out by emphasizing community impact and creating lasting connections through collaborative projects
Austin-located designers who have a variety of skills, years of experience, and toolsets. They want to network, job hunt, or work on building their portfolios while supporting their neighbors.
creative AUDIENCE
competitor
tone
Make people aware ATX Design Jam works with non-profits.
Increase brand recognition and community engagement through consistent visual messaging.
Encourage Austin designers to have consistent attendance within ATX Design Jam.
We wanted this space to promote elements of mischief, play, whimsy, and unconventional ideas.
goals
Moodboard
*Designed by Emily Vezza and Stella Crockett.
My focus was to craft a moodboard that would wow fellow designers—bold, vibrant, and full of energy, while containing the welcoming vibe of Design Jam.
Logo
“Designers and doers making change in our community, one jam at a time.”
When asked how ATX Design Jam should feel, the client said, “safe.” She wanted the logo to reflect the organization’s mission to foster connection and experimentation in a safe, welcoming space. That feeling became the heart of the logo—a playful jam jar tucked inside the “J” of “Design Jam.”
*Designed by Stella Crockett with help from the Design Studio team.
Flyers
Our main goal was to make the flyers feel fresh each month while keeping things visually cohesive.
*Designed by Stella Crockett with help from the Design Studio team.
wayfinding
wayfinding — a force that changed atx design jam’s events for the better.
After being invited to present at an ATX Design Jam event, I noticed a challenge right away—the signage was hard to see. That experience sparked my team and I to design wayfinding signs that were not only functional but fun and on-brand.
merch
We wanted these branded items to do more than just look good—they needed to promote the brand and draw designers in. We created merchandise that echoed the fun, hands-on spirit that defines Design Jam.
*Designed by Emily Vezza and Stella Crockett
Website PAGE mockup
A user interface is like a joke. If you have to explain it, it's not that good.
After having in-depth conversations with the client, we realized the website needed to serve as a central hub for designers, volunteers, and sponsors alike. Our goal was to pack everything they needed into one vibrant, user-friendly page that reflected the heart of ATX Design Jam.
Pitch Deck
A good pitch deck is like a well-crafted story – it's not about selling, it's about captivating.
ATX Design Jam, we crafted a vibrant set of draft pitch deck templates in Illustrator and Google Slides, designed to captivate and engage.
*Designed by the Design Studio team.
sketches
Social media templates
LinkedIn & Meetup Cover Banners
The main goal was to create designs that featured retro-inspired jam jar lids and playful dotted overlays, which add energy to static spaces, and perfectly captured the inclusive, collaborative vibe of ATX Design Jam.
Instagram Grid Design
Using my experience as a social media manager, I inspired to bring designers and doers together through these designs, creating a vibrant and engaging Instagram feed that truly captures the heart of ATX Design Jam’s creative community.
impact - client’s review
“It was a pleasure to work with this talented team and watch them bring our concepts to life in beautiful and effective words, imagery, and color. I’m delighted to be able to update our wayfinding signage, add merchandise offerings, and relaunch a refreshed website with these fresh visual assets that so fully capture our vision and our hopes for our event series. Thank you to the team and instructors for an outstanding client experience and professional-quality deliverables. We couldn’t be more pleased!”